this keyword isn t eligible to show your ads because few people search for it on google
About keyword status
Your keyword status lets you know whether your keywords are active or not. If your keyword isn’t resulting in any of your ads being shown, we’ll tell you what the issue is.
This article explains the different keyword status types and what they mean.
Types of keyword statuses
Below are the different status types:
|Statuses that you control||Campaign paused; Removed|
|Statuses related to where your keyword is in our approval process||Eligible|
|Statuses that are impacted by other factors||Low search volume; Below first page bid estimate|
What they mean
Your keyword status tells you whether your keyword is causing ads to show to your target customers. In general, your keyword will be in one of three general states:
- Showing ads
- Not showing ads because you paused or removed a keyword, ad group, or campaign
- Not showing ads because there is an issue with your account or keyword