this keyword isn t eligible to show your ads because few people search for it on google

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asked Oct 3 in Technology by anonymous

this keyword isn t eligible to show your ads because few people search for it on google

About keyword status

Your keyword status lets you know whether your keywords are active or not. If your keyword isn’t resulting in any of your ads being shown, we’ll tell you what the issue is.

This article explains the different keyword status types and what they mean.

Types of keyword statuses

Below are the different status types:

Status typeExamples
Statuses that you controlCampaign paused; Removed
Statuses related to where your keyword is in our approval processEligible
Statuses that are impacted by other factorsLow search volume; Below first page bid estimate

What they mean

Your keyword status tells you whether your keyword is causing ads to show to your target customers. In general, your keyword will be in one of three general states:

  • Showing ads
  • Not showing ads because you paused or removed a keyword, ad group, or campaign
  • Not showing ads because there is an issue with your account or keyword

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